Live With Character


Our buildings have unique character and so do the people who call them home. After learning some of the amazing stories and thoughtful intentions of our residents in 2019, we developed the 2020 Live With Character campaign to celebrate these local heroes.

“Live With Character” is defined by those who demonstrate a willingness to step out of their comfort zone to make a difference – whether that is improving others’ quality of life, raising awareness about issues or causes affecting our community, or caring for the environment, animals, or neighborhood itself.

Each quarter, the Live With Character campaign will feature a resident (or individual nominated by a resident) who is making an impact in the San Francisco Bay Area. The winners will receive a $1,500 cash prize, to be donated to a cause of their choice or used to directly fund their efforts to make a difference. Their stories will be featured on our website and social channels. At the end of the year, one of the four winners will be selected by a five-person panel to win a $5,000 prize. Each winner’s collective achievements will also be publicly recognized in the city of San Francisco.

Know someone who embodies the “Live With Character” ideals?
Let us know to enter them to be eligible to win a $5,000 prize.

Winner Criteria

  • Goes the extra mile to improve others’ quality of life
  • Committed to the community; helps make the San Francisco Bay Area a better place to live and work
  • Motivated by a desire to make an impact, independent of any financial reward
  • Actions make a tangible difference in the community; not strictly philanthropic

Eligibility Requirements

  • Must be a resident of a GreenTree building or be nominated by a GreenTree resident, Veritas employee, or community leader
  • Must live in San Francisco or Oakland
  • Cause must benefit residents of the Bay Area
  • Nominee’s service must be performed outside of their paid employment
  • Veritas employees and resident managers are not eligible

Submission Deadlines

  • Q1: March 2nd, 2020
  • Q2: June 1st, 2020
  • Q3: September 1st, 2020
  • Q4: December 1st, 2020

Q1 2020 Live With Character Winner

Like many San Franciscans, Peter commutes to work. The walk to and from his Cathedral Hill apartment to his job as a porter in a Downtown high rise in the pre-dawn cold is a welcome mix of exercise, observation, and reflection. In 2017, he added a new component, handing out blankets for the homeless after a chance encounter changed him. And as a 2020 recipient of Veritas’ Live with Character award, his gestures of goodwill and impact in the community will be assured for months if not years to come.

Read About the 2019 Characters Who Influenced and Inspired This Campaign

Live With Character Nomination Form


We are an Equal Opportunity Housing Provider and follow all fair housing laws. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of a person's actual or perceived race, color, religion, creed, sex, handicap, disability, AIDS/HIV status, familial status, national origin, ancestry, place of birth, age, sexual orientation, gender identity, source of income, weight, height or other protected category under federal, state or local law.